Roxy Jacenko buys daughter, 9, $270,000 car as toy business booms
Roxy Jacenko has splashed out on a luxury car complete with a large purple bow for her daughter Pixie, who at nine-years-old, isn’t even old enough to drive it yet.
Pixie Curtis has hit one of life’s highest milestones at the tender age of nine.
The daughter of PR maven Roxy Jacenko has a brand new car, despite the fact she’s years away from being able to get behind the wheel herself.
But while Pixie can’t drive the slick black Mercedes-Benz GL just yet, it will be used to transport her between school, home and the office where Pixie takes a firm hand on the two businesses she runs with her mum, earning as much as $200,000 a month.
The youngster, who boasts almost 90,000 followers on Instagram, first went into business when she was just a baby, when Roxy launched Pixies Bows in her name.
Fast-forward to May 2021 and the schoolgirl launched her own business idea – Pixies Fidgets – after jumping on the new sensory toy trend sweeping school playgrounds.
It was a huge success, with the coloured, silicone bubble-popping toys selling out in the first 48 hours.
As a result, “super proud” Roxy treated Pixie and her younger brother Hunter, 7, who helps packing orders and making buying decisions – to the expensive new car, which even has special seats for the family’s two dogs.
Many commented congratulating Pixie on her hard work – with Roxy explaining the family don’t acknowledge negative comments around the splurge.
Before Covid lockdowns hit Sydney in June, Pixies Fidgets had five pop-up stores that are currently closed. But business is booming online, with new stock drops hitting three times a week, earning $200,000 a month in revenue.
“We have to airfreight stock to keep up with demand,” Roxy said, explaining the most popular product in the range is a $35 pop-it board game that sells 150 units every day.
Sensory toys allow people to strengthen and develop their fine motor skills in a fun and engaging manner, with Roxy adding this means their customer base ranges from age two to 80.
Roxy is also a successful businesswoman, running Sweaty Betty PR, celebrity management firm Ministry of Talent and her own accessories business as well as a content creation company and her newest venture, XRJCelebrations.