What did Cars24 do when they wanted to launch in Australia?

Driving Attention: Cars24 Redefines Marketing in Australia with Big Orange Bows!

Back in 2020 the revving and engines and calls to fasten your seat belts were made because the automotive landscape in Australia had just got a whole lot more exciting! Imagine a world where buying a car is not just a transaction, but an experience—a memorable, unforgettable adventure.
Welcome to the world of Cars24, where innovation meets tradition, and where the ordinary becomes extraordinary.

The Arrival of Cars24 Down Under: A Game-Changing Journey Begins

When Cars24 set its sights on the vibrant Australian market, it was clear that they needed something special to make a grand entrance. I mean you can have the best user experience app but unless you have users then the app is useless.
The challenge?
To break through the clutter of conventional marketing and create a buzz that would echo across the continent.
How did they do it?
By turning to the tried-and-true method of TV, radio and print advertisements but adding a unique, eye-catching twist:
Big orange bows!


The Power of Unconventional Marketing: Standing Out from the Crowd

In a sea of advertisements, standing out is the key to capturing attention and leaving a lasting impression. Cars24 recognized this, and they decided to embrace the power of visual impact. The choice of big orange bows was not arbitrary; it was a strategic move to leverage the psychology of color and create a brand identity that resonates with the audience.

Orange, a color associated with energy, enthusiasm, and innovation, perfectly embodies the spirit of Cars24. By adorning their promotional vehicles with these big, vibrant bows, Cars24 not only ensured that their brand stood out but also infused a sense of excitement into the car-buying process. After all, who wouldn't be curious about a dealership that goes the extra mile to make every purchase feel like a celebration?

The Big Orange Bows: More Than Just a Visual Delight

These big orange bows are not just aesthetically pleasing; they carry a deeper meaning. They symbolize the care and attention Cars24 invests in every vehicle they offer. When you see a car wrapped in one of these bows, you know you're not just getting a vehicle; you're getting a package of quality, reliability, and unmatched customer service.

Moreover, the bows add a touch of festivity to the entire experience. Imagine walking out to your driveway and seeing your new vehicle delivered by Cars24 adorned with these vibrant bows. It's like stepping into a carnival of possibilities, where every vehicle has its own unique story waiting to be discovered.

The Impact of the Big Orange Bows: Creating a Lasting Impression

In a world dominated by digital marketing and online advertisements, the tangible presence of big orange bows sets Cars24 apart. It's a reminder that in the age of screens, the real world still holds immense power. When potential buyers see these bows, they don't just see a decoration; they see a brand that cares about its image, its customers, and the joy of driving.

Furthermore, these bows have become a talking point, sparking conversations and curiosity wherever they go. People remember the dealership that made their heads turn with a simple yet impactful visual statement. In the competitive world of car sales, being remembered is half the battle won, and Cars24 has certainly mastered that art.

A few years on from this initial marketing campaign and Cars24 in Australia still maintains a strong presence.
Need a reminder of the original ads?
Watch it here.